Delivering Groceries by Drones: Understanding the Consumer Behaviour

Delivering Groceries by Drones: Understanding the Consumer Behaviour

If delivering groceries by drones does not qualify as a leap in technology, what will? Here’s how the consumers in Australia are responding to the technology!

Our cities are growing at a rate that has never been seen before, and technology is advancing by leaps and bounds. This rapid urbanization has a number of great effects on our lifestyle. Of course, this doesn’t mean that there will not be any negative repercussions. Today, we see crowded streets, pollution, and a decrease in the efficiency with which people and goods flow. To counter these issues and increase the value provided to consumers, Coles came up with the facility of delivering groceries by drones.

The Joint Venture between Coles and Wing

For the first time, commercial drone delivery will be launched in Australia, creating a precedent that will have far-reaching implications for the future of retail worldwide. Wing, a Google company, was granted legal authorization to deliver specific commodities such as coffee, ice cream, and medication to approved areas in Australia’s capital city of Canberra following years of testing.

The Consumers in Australia Responded Rather Nicely to the Service

One of the many benefits of delivering groceries by drones is that they are able to deliver items to almost any location in a timely manner. Moreover, they also reduce the average delivery cost by more than half, particularly in locations where delivery services are currently absent.

Consumers have welcomed the technology fairly well, mainly because delivering groceries by drones removes any human errors that could occur, such as ignorance, willful acts, incorrect receivers, and so on. Lastly, there is also a lesser margin of error when determining the exact desired spot.

Drones are Costly and Consume Energy

While there are many benefits to using drones for consumer purposes, they are extremely expensive. Did you know that creating a drone network will need a significant financial investment that is worth millions of dollars? Not just this, but they also lose battery life very quickly. A fully-functioning drone network will need technological breakthroughs to work properly.

The Final Verdict

According to Coles and Wing, delivering groceries by drones can save more than half the cost of traditional delivery. This is especially effective in places where traditional delivery services are absent. Drones can deliver a product in less than ten minutes, and a single operator can operate up to ten of these devices.