Store-level execution is under the spotlight as retailers seek to distinguish themselves in a marketplace where price and product no longer differentiate. Retailers pour millions into branding efforts to entice shoppers into the store, but it’s up to store staff to make sure their expectations are met and those dollars are not wasted. The store has to look good, the prices have to be right, the product absolutely has to be on the shelf where it’s supposed to be and the associates must be friendly, knowledgeable and available to answer questions.

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